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The River News, Wednesday, September 24, 2014 - 3
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and Bar snacks
at half time
and Bar snacks
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has ensured the
Riverland Field Days
will retain its Friday/
15,700 people attended
the two-day event,
around 3000 more than
last year’s Wednesday/
Riverland Field Days
secretary Tim Grieger
said about 6500 people
attended on Friday,
turnout a single-day
record – and securing
the format for future
“I would say we’re
about 25 to 30 per cent
up overall, so we’re
very pleased with that
attendance,” he said.
“It confirms that
format is what the
“It was the right
decision by the
committee to move
to that format and it
confirms that’s the
direction we’ll take into
Mr Grieger said
early feedback –
surveys – had provided
further assurance to the
“From the public
perspective the feedback
was excellent,” he said.
it was also very
positive. I’ve had a
couple of phone calls
this morning from
exhibitors and they’re
very pleased with
the amount of trade,
the contacts and the
business going forward.
“That also confirms
that it’s the right thing
for the region.
little things we can
improve on, but
overall I’d say 90 per
cent strongly support
format and are very
pleased with the trade
they had during the two
The event was again
a major boost for the
region, Mr Grieger said,
particularly with local
and other service
“I’ve had some
providers across the
region and they were
fully booked,” he said.
“In terms of input to
the region, I don’t have a
dollar figure, but it was
the appearance of
celebrity chef Poh
Ling Yeow, who gave
a handful of cooking
helped judge the
“We had very
enthusiastic support for
Poh, and she interacted
with the audience
brilliantly,” Mr Grieger
said. “The audience
asked her all sorts of
questions about her
career, and she was only
too happy to respond.”
is here to stay
Caudo’s on the move
A LOCAL winery is taking its
products on the road with greater
ease, thanks to a new van unveiled at
the Riverland Field Days last week.
The Caudo Vineyard van includes
external bar taps featuring the winery’s
new line of sangria, which is seeing
success at watering holes across the state.
Vineyard manager Zac Caudo said the
van allowed him to simplify the process of
business promotions at various venues.
“It allows me to store and transport
product while also acting as a point of
sale and giant advert,” he said.
“The van will help to promote my
brand awareness of all products, the
cellar door and the Riverland.”
Following on from the Field Days visit
last Friday and Saturday, the Caudo van
is set to feature at events including the
Riverland Wine and Food Festival, Wake
the Dead 2014, Miss Muddy and True Grit.
“The van will also serve as a sangria
bar at the cellar door on busy weekends,
alleviating the pressure at the counter,”
Mr Caudo said.
“This will allow us to conduct wine
tastings to our new customers ensuring
our consistent and quality service no
matter how busy we are.
“This is very important for our word-
of-mouth advertising strategy, as keeping
our customers happy promotes repeat and
Mr Caudo said the Field Days had been
a “great test run” for the new van.
“It makes life very easy and catches
everyone’s eye,” he said.
The new line of sangria is currently
stocked in about 60 bottle shops, bars and
clubs across the region and state.
“Most independent retailers are
stocking them,” Mr Caudo said.
“If your local isn’t, you can ask them
and they should get in contact with us to
stock the product.
“It is also starting to get a lot of
interest from interstate and overseas.”
Meanwhile advertising for Caudo
Sangria received an industry award at
the Adelaide Entertainment Centre last
The Adelaide Advertising and Design
Club’s annual awards recognised
advertising agency The Kingdom in the
‘best activations – idea’ category for its
work with the winery.
The Kingdom’s creative director Troy
O’Brien said he was “tremendously
proud” to not only have the agency’s work
considered among the best in the state,
but also to work with an iconic Riverland
“We continually challenge ourselves
to find the best creative solutions for our
clients, and it’s an amazing feeling to be
recognised for all of our hard work and to
put the Riverland top of mind,” he said.
“For example, we created a branded
Caudo Sangria tap handle, linked to an
audio file, which played an evil laugh each
time the sangria skull tap was poured.
“This not only created a key brand
touch point, but also helped shape
Caudo Sangria’s brand personality and
stimulated conversation and interaction
with the brand and its origin.”
ZAC Caudo serves up a white sangria from Caudo Vineyard’s new van, which made its debut at the Riverland Field Days. The vehicle
includes an outside bar tap and branding stickers all over it.
PHOTOS: Will Slee
WAIKERIE High School contestants Ashleigh Baker,
Jess Dearman and Sharna Linke with judge and
celebrity chef Poh Ling Yeow (second from right).
Friday 26th September
1st Bir thday
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